The Air Jordan 1 has taken on all kinds of shapes and sizes over the years. 2018 however, has been a little different for the timeless silhouette. Check out the unique new “No L’s” pair, expected to launch this week in red.
The Air Jordan 1 is timeless, plain and simple. There is just no arguing as to its impact on not only sneaker culture but sports and fashion around the world. Since its inception in 1985, the Jordan 1 has seen plenty of changes and colorways. From low-cut models to Virgil Abloh’s deconstructed take, the Jordan 1 has almost done it all. This month, a never-before-seen pair surfaced online, featuring quite possibly one of the most intriguing designs yet.
The most noticeable thing about the Air Jordan 1 High “No L’s” is the writing all over the shoe. While many have compared it to Virgil Abloh’s Off-White take on Nike shoes, it is presented very differently here. Instead of providing insights on the shoe and its production, Jordan instead used the script to take shots at the resale market, and resellers as a whole. Phrases like “Please Crease”, “This Pair is not Numbered” and “Wear Me” decorate different areas of the shoe, and are generally the opposite of how you would expect sneakerheads to wear Jordan 1’s. In an industry dominated by third-party sellers, Nike is making a statement with their latest Air Jordan 1 Retro High.
AIR JORDAN 1 RETRO HIGH OG “NOT FOR RESALE” RELEASE INFORMATION
The red Air Jordan 1 Retro High OG “No L’s” was previously rumored to release exclusively at the new Jumpman 23 store in Los Angeles on November 14th, 2018. However, Nike surprised us today with official images of the pair, indicating a possible SNKRS release either tomorrow or at a later date. Check out the early images below for a better look, and stay tuned to JustFreshKicks for more news regarding the release.