First premiered on the feet of a South Korean Olympic basketball coach, the new Air Jordan 3 NRG “Seoul” celebrates the city’s hosting of the 1988 Summer Games.

In 1988, the South Korean capital of Seoul hosted the Olympic Summer games, a monumental occasion for the chosen host city. The games were held in the same year as Michael Jordan’s famous “Free Throw Line” dunk, a moment seen worldwide by the basketball community. Now, Nike designers Tinker Hatfield and Dan Sunwoo have teamed up to create an Air Jordan 3 celebrating both historical events. Sunwoo grew up in South Korea as a sneakerhead, and wanted to design a shoe that connected with both his city, and his history there. The shoe takes on a very simple colorway, beginning with a white tumbled leather base. The classic “Cement” elephant-print used on the Jordan 3 is utilized around the heel and mudguard, providing a bit of dark contrast to the stark white shoe. All of the lace eyelets are dyed in a carbon-like black, matching with the elephant print around the base of the upper. The colors featured on the shoe are inspired by the Taegukgi, otherwise known as the Korean flag. The symbol seen on their country’s banner is placed on the tongue of the right shoe, while the red and blue used in the design are added in small hits around the collar of the shoe, as well as the inner lining. Other details of the shoe include writing on the inner sides of both tongues, one that says 서울, the Korean name for Seoul, and the other featuring the tagline of the 1988 Korean Olympics, 화합과 전진, which means “Harmony and Progress.”


The latest addition to Jordan Brand’s lineup of limited edition shoes will arrive exclusively in Korea next month. The Air Jordan 3 NRG “Seoul” will be released only at and at the Jordan Hongdae location. Check out the official images below, and hit up any friends in Korea you might have, as these exclusive 3’s won’t see a stateside release.

Air Jordan 3 NRG “Seoul”
Release Date: March 10, 2018 (Korea Only)
Price: $190