Today marked the release of the women’s Air Jordan 1 Satin “SBB”. Despite being the most high-profile sneaker release in women’s sizing in a while, many female Nike fans were left empty-handed as resellers and egregious release procedures took over.
Nike was on to something with the women’s Jordan 1 Satin “Shattered Backboard”. When the shoe first leaked earlier this year, female fans of the Swoosh rejoiced as news spread that they would release exclusively in GS sizes. This was a big win for the brand, coming at a time when their new women’s collection was not receiving a lot of support. However, when the release happened, many female sneakerheads were left feeling disappointed. Even former Nike employee Tiffany Beers, who spearheaded the Nike Mag and Hyperadapt projects, had trouble securing herself a pair. (Though we give her props for not using her likely lengthy list of connections for an easy score.) While losing out on a limited release is nothing new to sneakerheads, Nike could have taken a few extra steps for this special release. For example, the list of retailers was short and lacked key additions like Denmark’s Naked, a sneaker for women, by women. Additionally, the Satin Jordan 1 “SBB” was produced in very limited numbers, and strictly in their GS size range, which is meant for grade school boys. Online outlets lost most of their stock to bots, while the Nike SNKRS app was its usual hit or miss. Some retailers even resorted to drastic tactics, like Shiekh in Los Angeles asking women to shoot a basket just to win a chance to buy the shoes. However, others restricted their raffles or lineups to female participants only which was a great decision. Check out some of the reactions to the release below and let us know if you managed to score a pair of the latest Air Jordan 1 Satin.
“I LOVE THEM. I WAS HAPPY THAT THEY CAME OUT WITH SUCH A DOPE COLORWAY FOR WOMEN. BUT, I WAS UPSET THAT IT WAS SO LIMITED AND THE SIZES DIDN’T REALLY REFLECT THE SMALLER SIZE RANGE NEEDED FOR MOST WOMEN. I THINK IT WAS A STEP IN THE RIGHT DIRECTION BUT OVERALL IT WAS A FAIL.” – @JU_BEIE
I’ve been buying kicks for a long time, no one has ever made me do anything to buy a pair of kicks. These shops making ladies do too much.
— sockjig (@sockjig) May 4, 2018
Words by Ben Serleth