Canadian athletic-wear brand Reigning Champ is back to work with adidas on another footwear project. Having just released four more collaborative pairs, the duo is now readying the second iteration of their adidas Ultra Boost ATR Mid for release.

Reigning Champ and adidas seem to have no problem endlessly expanding their collaborative product line. The union between the two brands is perfect, with adidas specializing in performance-oriented athletic wear, and RC geared towards a premium feel for the same purpose. Together, the two have turned out several sought-after footwear options, as well as an extensive line of excellent apparel. Now, it appears the two are adding more to their schedule, just after the release of their latest Alphabounce pack. This time around, the duo will release another pair of the adidas Ultra Boost ATR Mid, a weather-protected silhouette perfect for a rainy day run. The second collaborative colorway will feature the same faded gradient from heel to toe, though this time it will come in two shades of grey; one light and one dark. The next RC x adidas Ultra Boost ATR is much more noticeable than the first, as it does not use black as the main color and the two shades of grey contrast each other quite nicely.


The second installment of the Reigning Champ x adidas Ultra Boost ATR Mid is set to release on March 20th, 2018. The shoes will retail for $240, and release both from adidas and select retail partners. This second iteration’s color blocking is much more eye-catching than the first, making it a must grab for all-terrain runners or Reigning Champ fans everywhere. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more RC x adidas collaborations.

Reigning Champ x adidas Ultra Boost ATR Mid
Release Date: March 20th, 2018
Price: $240
Color: Running White / Grey / Grey
Style Code: DB2042