Parley and adidas are serious about their recycling initiative. The process removes waste from the ocean and turns it into usable, wearable thread. Then, they hand it off to the experts at adidas who transform it into shoes like their new Deerupt silhouette.
Parley and adidas are aiming to sell at least five million pairs of recycled plastic shoes this year. That number is staggering, though not unrealistic. In 2017 alone, the pair met their initial goal of putting one million shoes in the hands of consumers. So, in an effort to do more for the environment, they are diversifying. This year, Parley began to lend their recycled thread to clothing. Several different EQT pieces have appeared using the plastic threads, with more in the way each month. While adidas and Parley are focused on widening the scope of the recycled material, they will, of course, stay true to their footwear roots.
The latest adidas silhouette to join the burgeoning Parley line is the new Deerupt model. Launched earlier this year, the casual lifestyle shoe takes on a new white and blue colorway in its recycled form. All of the color on this pair comes from the light blue mesh covering both the upper and midsole. The Deerupt is a great choice for Parley to lend a hand on because the mesh already looks like the fishing nets they remove from the ocean.
PARLEY X ADIDAS DEERUPT RELEASE INFORMATION
The next Parley x adidas shoes are expected to release sometime in Summer 2018. The new Parley Deerupt will likely launch with the new collection, though it has not been confirmed. Check out the official images below for a closer look, and stay tuned to JustFreshKicks for more adidas release dates.
Parley x adidas Deerupt
Release Date: Summer 2018
Color: Ftwr White/Ftwr White/Blue Spirit
