Nike has a penchant for teaming up with some of the world’s most fashion-forward designers. This year, in celebration of the world cup, the Swoosh has tapped Kim Jones for a football-inspired collection, including a new Air Max 360 High silhouette.

Nike loves working within the realm of high fashion. While many of their products do not fall into this range, the appeal of their products hits just about every stylish demographic, so the occasional collaboration with a high-end brand or designer comes as no surprise. However, the Swoosh’s latest campaign came as a bit of a shock last week. Nike announced a new collection with designer Kim Jones, the former menswear creative lead for Louis Vuitton, the same position now held by Off-White’s Virgil Abloh.

Jones’ new collection with Nike is right up his alley. Combining sportswear with a luxurious twist, the new set of apparel and matching sneakers arrives just in time for the World Cup. The most eye-catching piece form the collection is easily the Air Max 360 High, a premium take on an old Nike sneaker. The new version sees the sleek runner heightened to a high-top boot cut complete with a strap high around the ankle. Using a mix of neoprene, stiff textile, and mesh, the new Air Max 360 provides a bold yet stylish look for the soccer pitch or everyday wear. The souped-up Air Max sneaker will arrive in two tonal colorways: black & white, with a retail price of $200.

KIM JONES X NIKE AIR MAX 360 HIGH RELEASE INFORMATION

Kim Jones new collaboration with Nike is officially scheduled to launch on June 7th, 2018. The World Cup-inspired pack including shoes and apparel will release from both Nike and select Swoosh retailers, with the Air Max 360 High’s retailing for $200 each. Check out the official images below for a closer look, and stay tuned to JustFreshKicks for more Nike news.

Kim Jones x Nike Air Max 360 High
Color: Black/Black-Black
Style Code: AO2313-001
Release Date: June 7, 2018
Price: $200

Kim Jones x Nike Air Max 360 High
Color: White/White-White
Style Code: AO2313-100
Release Date: June 7, 2018
Price: $200