This year, we took an early look at a special project from adidas arriving next year. Partnered with HBO, the German sportswear giant has crafted a unique series of Ultra Boost themed after the show’s many families.
Collaboration is coming. Earlier this year, the YeezyMafia took to Twitter to announce a frankly shocking, yet welcome collaboration with adidas. Next year, HBO’s smash-hit Game of Thrones will give their take on the several wildly popular adidas footwear silhouettes. This announcement comes as such a surprise because it feels very strange for a TV show of this caliber that hardly makes its own merchandise to be interested in such a high-profile collaboration. However, it is very fitting. Next year, GoT’s eight-season run on HBO is coming to a close, and many fans are agonizing over what will happen to their favorite characters. While the leak of a project from Thrones and adidas doesn’t give us any answers, it certainly gives us something to look forward to as the final season quickly approaches. This week, we have our first look at a sample shoe from the new project. Shared by SolebyJC on Instagram, the Targaryens have a beautiful iteration of the Ultra Boost on the way with a cream-colored upper as well as reflective silver detailing. The cage appears to be made from leather or another textile as opposed to the standard TPU, matched by leather detailing on the tongue tags. Finally, the special colorway is complete by a “Fire and Blood” tag protruding from the heel.
While no precise release has been announced for the new adidas x Game of Thrones collaboration, the project is slated to arrive sometime in 2019. Due to the timing of the next and final season, the footwear collection is likely to release either in the early months of the year or in stages in tandem with the show. Check out mock-ups below for a better look, and stay tuned to JustFreshKicks for more information regarding the release.