The annual update of the adidas Ultra Boost 4.0 is available now. Launched in a handful of exciting colorways, the recent cookies & cream version is now being followed by a second “Oreo” themed style expected to release soon.
Last week, adidas launched their first variation of the Ultra Boost 4.0 silhouette in a classic “Cookies and Cream” colorway. The shoe was advertised through an influencer marketing campaign, which saw special boxes of the shoe, including milk and cookies, sent to select adidas ambassadors around the globe. The release was a success, with the shoe selling out almost immediately from most retailers. Now, it appears the Three Stripes has prepared a second version of the essential black-and-white color scheme for the 4.0. The new Ultra Boost 4.0 “Oreo” features opposite color blocking from the previous model. The new colorway comes with a black base for the upper, with bits of white thread peppered in for texture. The external support systems will also come blacked out, along with the inner lining and adidas Performance branding on the tongues. The laces will feature a dual-tone scheme to match the rest of the shoe, and the midsole is completed with plain white Boost and a black Continental rubber outsole.
ADIDAS ULTRA BOOST 4.0 “OREO” RELEASE DATE
The second version of the adidas Ultra Boost 4.0 “Oreo” is set to release on March 15th, 2018, from adidas and from select retailers. For more information about the 4.0 silhouette, make sure to check out our in-depth review of the shoe, and stay tuned to JustFreshKicks for more adidas Ultra Boost news.
adidas Ultra Boost 4.0 “Oreo”
Release Date: March 15th, 2018
Color: Core Black/Core Black/Ftwr White
Style Code: BB6179
SEE MORE: adidas Ultra Boost Release Dates