adidas started 2018 with a brand new NMD silhouette. Titled the Racer, the new model took inspiration from archival running sneakers. Now, the NMD_Racer takes on a new meaning with the special “Monaco” edition releasing this Summer.
The adidas NMD_Racer has had an interesting start to its career. First debuted in January in both standard colors and a special collaboration, the sleek new NMD has struggled to find footing amongst sneaker fans. Since the original release, no new colorways have released, leaving the OG three sitting on shelves. Now, adidas is doubling back to their latest NMD. Today, we have a first look at the upcoming special edition adidas NMD_Racer “Monaco” coming this Summer.
The next NMD_Racer begins with a white base for the upper. The standard stripes have been removed from each side, instead replaced with a series of knit black lines used for extra support. Similar lines are featured underneath the laces to add more lockdown to the shoe. The heel cup on the NMD_Racer “Monaco” comes in a new “Redwood” color and is made of smooth, premium leather. Finally, the upper is complete with a black & white collar.
The most notable piece of the adidas NMD_Racer “Monaco” is the shoe’s new heel tab. Instead of the standard NMD markings, the pull tab on this pair instead reads Whitaker Car Club. After a quick Google search, two results of interest pop up. One is for an actual auto dealership so that’s most likely a no go. The second, however, provides some interesting context. A short, 21-second video clip shows cars spinning donuts in an empty lot in the middle of the night. A variety of people are around, occasionally striking poses and looking at the camera. The video was uploaded to YouTube about one month ago by North Carolina retailer Social Status, who also happens to be an adidas Consortium partner. Given the nature of the NMD_Racer “Monaco” and hidden marketing campaign, this is likely a Summertime Consortium release.
ADIDAS NMD_RACER “MONACO” RELEASE INFORMATION
The limited edition new adidas NMD_Racer will launch sometime in Summer 2018. The “Monaco” colorway celebrating auto racing is expected to launch from both adidas and select retailers for a premium price. Check out the official images below for a better look, and stay tuned to JustFreshKicks for more adidas NMD news.
adidas NMD_Racer “Monaco”
Release Date: Summer 2018
Color: Ftwr White / Core Black / St Redwood
Style Code: AC8233